Fettercairn Single Malt Scotch Whisky was relaunched in 2018, positioned as a high-value product within Whyte & Mackay’s premium single malts range. Pod were approached to assist in bringing this distinctive single malt to life by creating a new brand brochure for distribution within premium retail outlets. Anchored by brand photography, the brochure’s design and print echo the premium nature of the brand, telling the story of Fettercairn’s unique distillation process and diverse product range.
