Pod works in partnership with The Whisky Shop to design, manufacture and install window displays throughout the United Kingdom and beyond. This creative collaboration enables us to work with the world’s premium drinks companies to bring their products to life for the retail environment. A recent example of this collaboration was a project undertook for Glenmorangie Single Malt Scotch Whisky as part of their campaign titled ‘The cask, re-imagined’. This particular creative collaboration in wood coupled Glenmorangie with the American premium custom road bicycle company, Renovo. The culmination of their efforts was the Glenmorangie Original bicycle – constructed using whisky casks. Pod brought this collaboration to life by showcasing the final product and juxtaposing it with the wider brand materials and imagery. A meeting of minds, a visually arresting retail statement and a fitting celebration of the whisky and the wood.