In 2020 Gordon & MacPhail celebrated their 125th year with a series of four incredible whiskies. To mark the occasion they asked us to create a launch campaign that both captured the storied history of G&M, and showcased a luxury product.

Central to the creative was a set of adjustable image panels that could be changed to create different background layouts for each whisky in the collection. This set up allowed us to capture hero images for each whisky which could then be expanded into animation, print adverts, product photography and detail shots for social media.

The first of the collection, a 1972 whisky from Coleburn Distillery was launched in September, selling out in minutes.