To celebrate the centenary of whisky pioneer George Urquhart, Gordon & MacPhail approached Pod to create a campaign across social media, digital advertising, photography, video and print. A 12-day Instagram mosaic told the story of Mr George with the help of animated text and imagery, alongside quotes from industry leaders. Product beauty shots and a printed menu featuring gold foil and a pattern deboss helped pay tribute to one of Scottish whisky’s most influential figures.

 Mr George Centenary brandingMr George Centenary branding

Mr George Centenary brandingMr George Centenary brandingMr George Centenary brandingMr George Centenary branding

Mr George Centenary branding