To celebrate the centenary of whisky pioneer George Urquhart, Gordon & MacPhail approached Pod to create a campaign across social media, digital advertising, photography, video and print. A 12-day Instagram mosaic told the story of Mr George with the help of animated text and imagery, alongside quotes from industry leaders. Product beauty shots and a printed menu featuring gold foil and a pattern deboss helped pay tribute to one of Scottish whisky’s most influential figures.
