Pod were commissioned by Whyte & Mackay to design, manage and install their four premium displays at this year’s Whisky Exchange’s Whisky Show at Old Billingsgate, London. Delivering stands for The Dalmore, Jura, Fettercairn and Whisky Works, Pod managed the full creative process delivering innovative displays that provided an engaging and informative and backdrop to each brand. Highlights included the ‘hidden’ storage within the Fettercairn display for rare, vintage stocks and the interactive Jura stand with branded rowing machine and ‘Row to Jura’ on-stand competition.
